Marketing Major
Marketing allows those students with interests in developing and promoting products and services to gain the knowledge and skills needed to pursue a range of careers with a focus on marketing. These positions include product managers, market researchers, advertisers, contract negotiators, product design coordinators, logistics managers and many more. Since marketing is such a diverse area, the curriculum has been divided into four concentrations: Marketing Management, Supply Chain Management, Acquisition Management, and E-Business.
Marketing Managers are responsible for the total development process for new products, services and businesses. In addition, there is a focus on research and customer analysis to determine customer needs and what motivates them to purchase specific products. Many marketing positions can be found in a variety of local and national companies, such as Ford, Texaco, Dynetics, Intergraph, Adtran, AT&T, and Teledyne Brown Engineering.
Supply Chain Managers are involved in planning, implementing, and controlling the operations of the supply chain. There are many positions in supply chain management, which include coordinating the transportation and logistics functions with channel partners, demand planning and forecasting, and advising project managers on supply chain issues. All companies that deal with products and services have a supply chain to manage; hence, there are many career possibilities for individuals with supply chain expertise.
Acquisition Managers main responsibility is to negotiate major purchase orders and contracts with both suppliers and customers. This includes contract research and development, administration, risk management, and monitoring performance. They negotiate the best terms for the company and coordinate the acquisition process with members of the supply chain. This is a great career path since many firms need professionals to manage their large acquisitions which may cost millions or billions of dollars.
E-business is simply the business processes that take place over the internet. Electronic commerce is exploding, and will continue to increase as the internet becomes more and more secure. Businesses marketing over the internet must include unique strategies that differ from traditional marketing strategies. This requirement creates many career opportunities with internet companies, as well as, traditional firms that include the web in their marketing program.
For additional information about the Marketing program at the UAH Business School, please call or contact:
Dr. David Berkowitz
Phone: 256-824-6952
Email: David.Berkowitz@uah.edu
Marketing Concentration Requirements
Marketing Management
| Course Number | Title | Semester Hours |
| MKT 332 | Buyer Behavior | 3 hrs. |
| MKT 343 | Marketing Research | 3 hrs. |
| MKT 414 | Marketing Emerging Technologies | 3 hrs. |
| MKT 480 | Marketing Strategies | 3 hrs. |
| Marketing Electives * | 9 hrs. |
|
| Total Hours Required | 21 hrs. |
|
E-Business
| Course Number | Title | Semester Hours |
| MKT 342 | Promotional Strategy | 3 hrs. |
| MKT 343 | Marketing Research | 3 hrs. |
| MKT 470 | Marketing in an Electronic Environment | 3 hrs. |
| MKT 480 | Marketing Strategies | 3 hrs. |
| MIS 420 | Electronic Commerce | 3 hrs. |
| MIS 440 | Web Programming and Database Integration | 3 hrs. |
| Marketing Elective selected from the following courses: | 3 hrs. |
|
| MKT 496 | Internship in e-Business | |
| MIS 340 | Databases for Management | |
| CM 401 | Computer-Mediated Communication | |
| Total Hours Required | 21 hrs. |
|
Acquisition Management **
| Course Number | Title | Semester Hours |
| MKT 332 | Buyer Behavior | 3 hrs. |
| MKT 343 | Marketing Research | 3 hrs. |
| MKT 414 | Marketing Emerging Technologies | 3 hrs. |
| MKT 480 | Marketing Strategy | 3 hrs. |
| MGT 401 | Introduction to Contract Management | 3 hrs. |
| MGT 403 | Contract Pricing and Cost Analysis | 3 hrs. |
| MGT 406 | Government Contract Law | 3 hrs. |
| Total Hours Required | 21 hrs. |
|
Supply Chain Management **
| Course Number | Title | Semester Hours |
| MKT 332 | Buyer Behavior | 3 hrs. |
| MKT 343 | Marketing Research | 3 hrs. |
| MKT 414 | Marketing Emerging Technologies | 3 hrs. |
| MKT 480 | Marketing Strategy | 3 hrs. |
| MKT 410 | Transportation and Logistics | 3 hrs. |
| MGT 411 | Supply Chain Management | 3 hrs. |
| MIS 422 | Supply Chain Management Systems | 3 hrs. |
| Total Hours Required | 21 hrs. |
|
* Pending approval of Director of Advisement
** Students are encouraged to use one of their electives for an internship
The Marketing major is offered only during the day.
301 Sparkman Drive, Huntsville, AL 35899 • (256) 824 - 6024 • Campus Map • Email: Webmaster
©2008 University of Alabama Huntsville • Policies & Disclaimers • Last Updated 03/11/08