Course Webpages:

Marketing Research
Marketing in an Electronic Environment
Principles of Marketing

Education

• The University of Memphis, Ph.D. in Business Administration, May 1994.
  Major Concentration: Marketing
  Minor Concentrations: Sociology and Strategic Management
  Dissertation Title: "An Organizational Learning Perspective on the Development of Strategic Commitment in a Complex Organization"
• The University of Alabama at Birmingham, M.B.A., August 1990.
• The University of Alabama at Birmingham, B.S. in Marketing, June 1989.

Academic Experience

• 1999 to present Associate Professor of Marketing, College of Administrative Science, The University of Administrative Science, The University of Alabama in Huntsville, Huntsville, Alabama.
• 1994 to 1999 Assistant Professor of Marketing, College of Administrative Science, The University of Alabama in Huntsville, Huntsville, Alabama.
• 1993 to 1994 Visiting Assistant Professor of Marketing, College of Business Administration, Nicholls State University, Thibodaux, Louisiana.
• 1990 to 1993 Research Assistant, Fogelman College of Business and Economics, Memphis State University, Memphis, Tennessee.
• 1989 to 1990 Research Assistant, School of Business, The University of Alabama at Birmingham, Birmingham, Alabama.

Research and Teaching Interests

The development and maintenance of buyer-seller relationships, electronic commerce, professional selling and sales management, and marketing research.

Referred Journal Publications

• Wren, Brent M, Wm. E. Souder, and David Berkowitz, “Market Orientation and New Product Development in Global Industrial Firms,” Industrial Marketing Management, 29 (November), 2000, 601-611.

• Clugston, Michael and Brent M. Wren, “Specialty Care Provider Seeks Integration Toward Primary Care: Which Customers Will Accept the Shift?” Marketing Health Services (formerly Journal of Health Care Marketing), 98 (Winter), 1998, 18-28.

• Rapert, Molly Inhofe and Brent M. Wren, “Reconsidering Organizational Structure: A Dual Perspective of Frameworks and Processes,” Journal of Managerial Issues, 10 (3), 1998, 287-302.

• Rapert, Molly Inhofe and Brent M. Wren, “Service Quality as a Competitive Opportunity,” The Journal of Services Marketing, 12 (3), 1998, 223-35.

• Vlosky, Richard P., et al., (Brent M. Wren), “Partnerships Versus Typical Relationships Between Wood Products Distributors and Their Manufacturer Suppliers,” Forrest Products Journal, 48 (3), 1998, 27-35.

• Wren, Brent M., James T. Simpson, and Chris Paul, “Marketing Channel Relationships Among Small Businesses,” International Small Business Journal, 16 (May), 1998, 64-78.

• Simpson, James T. and Brent M. Wren, "Buyer-Seller Relationships in the Wood Products Industry," Journal of Business Research, 38 (May 1997), 45-51.

• Wren, Brent M. and James T. Simpson (1996), "A Dyadic Model of Relationships in Organizational Buying: A Synthesis of Research Results," The Journal of Business & Industrial Marketing, 11 (3/4), 63-79.

• Martin, Warren S., Robert E. Stanford, John E. Swan, Brent M. Wren, Jack Duncan, and Thomas L. Powers, "Mail Surveys: A Linear Programming Solution," Journal of Business Research, 29 (January 1994), 39-45.
• Grant, E. Stephen and Brent M. Wren, "The Relationship of Student Ethnocentrism to Interest in International Business and Business Ethics Education," Marketing Education Review, 3 (Spring 1993), 10-17.
• Schul, Patrick L. and Brent M. Wren, "The Emerging Role of Women in Industrial Selling: A Decade of Change," Journal of Marketing, 56 (July 1992), 38-54.